I’m sure you have seen the advertisements just as I have. They are on TV all the time, showing images of the grand Taj Mahal, trying to lure people over to “Incredible India”. Having visited India before, I often wondered why some marketing firm would choose to call India incredible. Perhaps I even thought that it was slightly misleading.
I didn’t intend to write a blog post about my recent India trip. After all, I was in India last year and have a blog post about that trip and my first impressions of the country. I went over for work again, so I just wasn’t expecting to feel compelled to write another blog. But as I pondered the marketing slogan used to describe a country in a way that I probably would not have, I couldn’t help but think about all of things about India that do, in fact, make it incredible.
I think it’s important to first look at the definition of the word “incredible” and its synonyms: so extraordinary as to seem impossible; unbelievable; inconceivable; astonishing.
So perhaps it’s quite an accurate description after all. There are many things in India that I would consider unbelievable. Like the fact that there is such disparity between classes. We would ride to the firm in the hotel’s 7 Series BMW, right past people living in slums and on the street. And it wasn’t just us. There are some seriously rich people in India. While so many countless others live right in front of them, with nothing.
There are many things that I would consider inconceivable. Like how so many of the people in Mumbai live in the conditions that they do, every single day. And in America, most of us can’t fathom living without wifi or our daily Starbucks fix. And I found the crazy way that everything in Mumbai operates astonishing. No lanes on the roads, auto rickshaws weaving in and out of traffic, families of four on a motorcycle, plump, healthy cows standing next to scrawny, dirty goats and chickens. And the list goes on.
And then there are the things that incredible can be used to describe, like the smell that lurked in the air every morning when we left the hotel and got stronger by the end of the day when we left the office. This smell literally made me gag when it first hit my nose. And I still don’t know what it was, other than what I simply call the Mumbai funk. And then there’s the traffic, which is like nothing that I’ve ever seen before. And when you are stuck in traffic, on the streets of Mumbai, in a 7 Series BMW, you get attention. Unwanted attention.
I recall a conversation with one of my co-workers as we were driving to the office one day. She was commenting that her heart breaks for the many stray dogs that are on the street. And believe me, there are a lot. More than I’ve ever seen in any other country. I love animals too, and I’ll admit that it’s shocking to see these dogs just lying down or wandering around hopelessly. But my first reaction, was that it made me feel a bit better that this is the only life that they have ever known. So to them, it’s not bad. It’s just their life. They don’t know that life can be better. They weren’t living in someone’s home and then dumped on the streets.
Then I started thinking about the people of India. Would I say the same thing about them? Should the fact that they’ve not known any different in their lives mean that they don’t deserve better? The answer is a resounding NO! Of course they deserve better! Of course they deserve access to food and shelter and safety and healthcare. And the things that are so basic in life. Of course, of course, of course!
One day driving back to the hotel after work, the traffic was worse than normal. We ended up being stopped right in front of a row of shops. My co-worker and I noticed a lot of men sitting down on the sidewalk in rows. It’s not uncommon for Indian men to be sitting or squatting on the sidewalk or street, but for them to be in such a linear, organized manner was a bit odd. Nothing is linear or organized in Mumbai! Then men started pointing at our car and waving their hands, motioning for us to come over or get out. Then our driver told us that this is the area of town where people come to get fed, and where passers by will give money for this reason. So the men sitting on the sidewalk, were “in line” to be the next one fed. The restaurant owners solicit the money, and then feed the men as money is donated.
So I was conflicted the entire time I was in India. The professional part of me wanted to be in a 7 Series BMW with the doors locked and the air conditioning on. To live in my little JW Marriott bubble and not face the reality of Mumbai. And the human part of me hurt for the people that we passed on the streets every day on the way to work. It hurt for a country with so many people that it doesn’t know what to do. With so many things that need fixing, that it doesn’t know where to start. And with so much disparity amongst the population, that it can seem like a completely different world just around the corner.
But there is hope for India. I don’t want to portray a completely doomsday scenario. India has a lot to offer the world. Think about all of the shared services centers and call centers in India that handle a continual barrage of phone and email traffic from around the world. There are a lot of educated people in India, and they are very hard working. And you know what else? They are extremely gracious and accommodating people. I can’t say a bad thing about a single Indian that I came across.
I made some other observations while I was there:
• Not only do they not eat beef, but they don’t even drink cow’s milk. Imagine my shock when I learned that I’d been using buffalo’s milk in my coffee all week!
• Only about 45% of men drink alcohol, and about 1% of women. And women are generally not allowed to serve alcohol. And because of this, a glass or two of wine is as expensive as an entire meal!
• Places are either air conditioned, or they’re not. Meaning, it’s either musty and muggy with no A/C, or it’s freezing cold when the A/C is on. It’s quite hard to find a happy medium! I struggled with that in my hotel room pretty much the entire first week.
• Everyone in India treated me with very personal service. At the hotel, I was Miss Lisa starting on morning two – everywhere from the hallways at the hotel to the restaurants and lounges and concierge. And at the office, the tea and coffee man knew exactly what I liked and when. I know they are trained to do this, but it still made me feel special.
So will I be rushing back to India on my own accord any time soon? No. Will I count it as one of my favorite travel destinations or experiences? No. But I will say this: it is a very impactful country. One way or another, that country will leave an impression on you. And maybe that’s enough to warrant the phrase “Incredible India”.
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